Big events have an element of fantasy to them. They appear to be effortless, but in reality they require an incredible amount of hard work in strategy and planning.

Similarly, successful marketing efforts through social media alone may seem effortless, but in reality, a tremendous amount of work is required to plan, promote, manage and further extend the reach of these ‘social media events’.

Start to see social media marketing as a systematic process

As soon as you start to see social media marketing as a systematic process, something beautiful happens: you start formulating concrete, specific questions.

You formulate concrete, specific tasks, such as “how do I design an infographic?” or “what is the aspect ratio of a facebook cover photo?” and “how do I schedule my posting to Telegram?”

For example, once you realize that Facebook allows cover photos and savvy Facebook marketers swap them out from time to time, you can create the “questions” of “How do you make a cover photo for Facebook?”, “What is the aspect ratio of a Facebook cover photo,?” You know in Facebook you can use videos as your cover photos.

It’s a fact that many people make great problem solving videos on YouTube, and once you know a problem, you too will be able to find your way to solve the problems.

Identify relevant discovery paths

In my opinion, the more challenging issues are usually not the technical ones. The more challenging problems stem from a) a vague marketing vision for your business and/or b) a poorly thought out content marketing strategy. Before we dive step-by-step into Facebook, LinkedIn, Telegram, and social media platforms, let’s take a look at some of the bigger questions in marketing, such as:

• What do you offer?

• What is your target audience?

• Why will your target audience ever need your product/service?

• How do your customers find you?

• What can compel your customers to get excited about your brand?

• Why will they get excited about your brand?

• What is your call-to-action to force them to buy your product or service?

• What is the pattern of casual customers becoming regular customers?

• What compels your customers to write comments about your products?

• What compels your customers to write reviews about your products?

Focus first on the question “how customers find you”. A good social media marketer must have a very specific understanding of the avenues through which customers can find their product, service or business.

Next questions are…

How much should you focus on Search Engine Optimization, or how much should you focus on advertising?

Should you buy ads on television or send unsolicited email?

Is it worth investing time in Pinterest?

 My advice is that you act like a fisherman and visualize your customers as fish.

If your fishhook is Facebook, you should prioritize Facebook in your marketing strategy; if you fishhook often use LinkedIn, then you should prioritize LinkedIn; if your fishing hook tends to answer questions on Quora, you should prioritize Quora.

However, if your fish are teenagers rushing across the social media platforms and big dreamers, give them a perception of materializing their dreams through reels, shorts, etc.

At the end, remember to make your presence felt active or passive in your social media marketing journey to ensure you keep selling the dreams, fantasies and illusions to stay alive and grow in the hyper-sensitive and active market .

Keep growing. Keep smiling.